About

YA Ace Media started in 2017 as a side hustle. Family and friends who owned businesses asked me to build them websites and help them rank on Google, and gradually it became clear there was a real market need that no large agency was filling — local businesses that needed someone who understood them, not a generic 'digital' package.

The first few years were mostly Israeli clients: real estate agents in the north, restaurants, trades. In parallel I went deep on Google Ads, earned certifications, and was eventually recognized as a Google Premier Partner. I discovered there was a huge gap between agencies that sell advertising and agencies that also understand how to build the infrastructure that makes that advertising work — the website itself.

Alongside client work I started teaching digital marketing courses and workshops at John Bryce — one of Israel's largest professional training institutions. Teaching forced me to take what works in the field and structure it into a method I could actually teach, and it kept me sharp on what was new. I still rely on that same systematic approach in every project today.

In 2021 I took on my first US locksmith client, and it opened up a whole new world. Locksmiths and garage door technicians face unprecedented levels of category spam on Google Business Profile, and I built a structured process for profile recovery, false-report defense, and local SEO in an unusually competitive environment. Today that's my global specialty, alongside ongoing work in Israel.

The model hasn't changed since day one: one developer, direct client relationships, full transparency, and personal accountability for results. I have no intention of growing into an agency with employees. The only reason clients stay is that they get exactly the person they were promised.